1. Google
With over 70% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures about 85% of mobile traffic. The sheer volume of traffic makes Google a viable option when aiming to capture organic or paid search -- the downside, of course, is that almost everyone else is competing for the same traffic.
Also, recent changes in Google's algorithm, such as featured snippets, aim to serve users' needs directly to Google, so they don't have to click on any links. These changes, and the popularity of Google, can make it difficult to get the website traffic you want.
2. Bing
Bing, Google's biggest challenger, accounts for 33% of US searches and also powers Yahoo, the third largest search engine in the US.Bing's search pages look remarkably similar to Google's, with the same categories and similar white backgrounds, blue links and green URLs.. However, Bing additionally offers "Rewards," a program that gives you points when you search or shop on the engine, and then you can redeem those points for gift cards, nonprofit donations, and more. Allows redemption.
3. Baidu
Baidu is China's largest search engine, capturing 75% of China's search market. The search engine looks like Google (except in Mandarin) with a white background, blue links and green URLs. Like Google, Baidu aims to add richer features to SERPs.
If you are interested in targeting the Asian market, Baidu is a good option to consider. However, the search engine censors certain images and blocks pro-democracy websites, so if you're comparing search results, you'll find a more comprehensive list of results on Google.
4. Yahoo!
Certainly not the prettiest search engine interface, Yahoo still manages to occupy fourth place on our list, with just over 3% of the worldwide market share. Yahoo is powered by Bing, so search results between the two search engines are incredibly similar. However, it is still an important search engine in its own right, with 600 million monthly users on mobile and one billion total users.
5. Ask.com
With .35% of search traffic, Ask.com is definitely ahead of Bing and Yahoo! is a more modest option than the likes of However, Ask.com, formerly Ask Jeeves, is unique because of its question-and-answer format.
While most of Ask.com's sponsored search results are powered by Google, Ask has an original algorithm that favors topic expertise over popularity. Additionally, Ask.com provides some unique features, such as "Smart Answers," which use natural language to answer one's search question.
6. DuckDuckGo
If you're worried about targeted ads or don't want to store your search data, you might want to try DuckDuckGo, which bills itself as "the search engine that doesn't trackYou.” It doesn't track, collect, or store any information, so you'll be safe searching for shoes without feeling bombarded by ads for the next Macy's show.. It's worth noting that there are still ads on DuckDuckGo -- just not personalized ones.
Furthermore, DuckDuckGo has a clean interface and only one search page, making it easier to navigate than other search engines.. With an average of 26,754,932 direct searches per day as of September 2018, it is steadily growing in the search market.